I found E-Book Marketing 101: Promotion Sites for E-books by Heather B. Moore and Tracy Daley a concise, helpful resource for anyone interested in selling their own e-books. Despite it short length, this e-book is well organized and packed with pertinent know-how tips from experienced authors and online resources to help e-book authors consider their online marketing options.
Most of E-Book Marketing 101 focuses on providing us with the resources we need to begin marketing an e-book. While the authors acknowledge that this book focuses more on marketing e-book novels, there are resources that are applicable to all e-book genres.
The organization E-Book Marketing 101 is straightforward which allows readers to easily read the e-book from cover to cover or to use the e-book as a reference and skip to the chapters most valuable to them. The first chapter explains how to use this e-book to best advantage, with the following chapters organized according to potential marketing budgets. I like how the authors begin with free promotion websites. That lends adaptability for the new e-book authors but also provides resources for experienced authors.
My favorite part of the e-book was “Heather’s Promos used to become a USA Today Bestselling Author.” In this chapter, Moore walks us through her e-book marketing journey and shows us what worked for her and what didn’t. While each author and e-book are different, reading about Moore’s success was encouraging, and shows how the resources in this e-book are applicable in various marketing situations.
I definitely recommend E-Book Marketing 101 as a great marketing resource for both new and experienced authors who like a hands-on approach to marketing their own e-books. Heather B. Moore gave me a complimentary copy of E-Book Marketing 101: Promotion Sites for E-books by Heather B. Moore and Tracy Daley for my candid review.